Insight knowledge

The most effective teams recognise that there is always going to be more value in accumulated understanding than in any one project, so it makes sense to set aside time to join the dots and develop big picture knowledge of customer segments and markets. In short, we should evolve from being Insight hunters to Insight farmers.

For an introduction to this topic, you might like to watch James Wycherley's 13-minute video, Identifying value by farming knowledge.

There is also an Insight leader guide on this topic, below, and we can also provide Knowledge Audits to any Insight team that would like to develop its capability.

To explore the other 7 territories of the IMA's Insight roadmap, please visit the members' library.

For more information, please contact us.

Insight knowledge guides

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IMP201: Does your Insight team hunt for data or farm insight? This 10-page Insight leader guide will make the case for the evolution of Insight teams, and introduce 5 key aspects to explore if you want to reap the benefits
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IMP202: How to sow the seeds of Insight knowledge looks at the importance of crystallising new insights and documenting them for future use
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MP203: How to cultivate customer knowledge will look at the importance of cultivating joined-up insight by investing time codifying learning and then encouraging Insight team members to discuss new findings
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Coming soon! IMP204: How to adopt knowledge systems will propose that your Insight team's purpose, roles and ways of working should drive the adoption of knowledge systems, not vice versa