The most effective teams recognise that there is always going to be more value in accumulated understanding than in any one project, so it makes sense to set aside time to join the dots and develop big picture knowledge of customer segments and markets. In short, we should evolve from being Insight hunters to Insight farmers.
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Many of these topics are also discussed in Season 1 and 2 of the Transforming Insight podcast (see episodes 10-13).
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