Insight positioning

Successful Insight teams optimise their impact by focusing relentlessly on the position of Insight - its position in the hearts, minds and decision-making processes of the rest of the organisation

Click on the tiles below to access all of our best practice guides, summaries and videos.

Many of these topics are also discussed in Season 6 & 7 of the Transforming Insight podcast (see episodes 42-43, 45, 48-49).

Return to the online library homepage for information about online access, or to view all topics.

Insight positioning guides and videos

An introduction to successful Insight positioning - guide

IMP701: Is your Insight team in any position to drive change? To be effective, Insight teams have to strengthen their position in the hearts, minds and processes of their organisations. This Insight leader guides introduces the topic and the 4 key paths we can all explore

How to develop the Insight team brand - guide

IMP702: Our Insight brand is our promise to our internal customers. It tells them what they should expect from the Insight team, and what they shouldn't. This guide provides advice on how to develop the Insight brand in your organisation.

How to promote awareness of Insight - guide

IMP703: Building awareness requires a promotional and opportunistic mindset, and Insight leaders need to look for every opportunity to highlight their team and its work. This guide helps Insight teams to be more proactive, and provides tips on how to grab people’s attention.

How to improve your Insight team's reputation - guide

IMP704: Reputation is the reality of the experience you deliver to your internal customers; whether you actually 'walk the talk' and do what you say on the tin. This guide discusses the importance of creating a positive reputation for your Insight team.

Insight's role in key processes - guide

IMP705: In order to impact key business decisions, it is important to ensure Insight is available in the 'right place at the right time' in our organisations. This guide discusses the importance of identifying key processes and aligning our Insight accordingly.

Successfully branding our Insight teams - summary

IMS708 (January 2025 Insight forum): In this summary we look at the importance of an Insight team brand; to shape the overall perception and connection that people in our organisations have with our team.

How to develop the Insight team brand - video

IMV702 (Nov'19 Insight forum): Our Insight brand is our promise to our internal customers. It tells them what they should expect from the Insight team, and what they shouldn't. In this video, Tim Downing provides advice on how to develop the Insight brand in your organisation.

How to promote awareness of Insight - video

IMV703 (Nov'19 Insight forum): Building awareness requires a promotional and opportunistic mindset, and Insight leaders need to look for every opportunity to highlight their team and its work. In this video, Julia Joskey provides tips on how to grab people’s attention.

How to improve your Insight team's reputation - video

IMV704 (Nov'19 Insight forum): Reputation is the reality of the experience you deliver to your internal customers; whether you actually 'walk the talk' and do what you say on the tin. In this video, Jane Woolley discusses the importance of creating a positive reputation for your Insight team.

Insight's role in key processes - video

IMV705 (Nov'19 Insight forum): In order to impact key business decisions, it is important to ensure Insight is available in the 'right place at the right time' in our organisations. In this video, Emma Jones discusses the importance of identifying key processes and aligning our Insight accordingly.

Reassessing the position of Insight - video

IMV706: James Wycherley discusses how Insight teams are in the spotlight now more than ever following the Covid-19 pandemic, and talks about the importance of capitalising on the opportunities this has created.

Steps to improve the position of Insight - video

IMV707: James Wycherley discusses how Insight leaders should respond to the renewed spotlight on their teams, by considering 4 key pathways to position their team's more effectively for the future.

Successfully branding our Insight teams - video

IMV708 (January 2025 Insight forum): In this video, Debra Walmsley discusses the importance of an Insight team brand; to shape the overall perception and connection that people in our organisations have with our team.