Influencing skills for Insight

TIP302 Influencing skills for Insight

4-hour interactive online workshop


Thursday 17th February 2022 (10am-3pm GMT)

Tuesday 7th June 2022 (10am-3pm GMT)

Wednesday 5th October 2022 (10am-3pm GMT)


There is no point doing any market research or customer analysis unless it drives change. But that will only happen if an Insight team develops great influencing skills, and the place to start is to make sure that we really understand the decision-makers in organisations and then find ways to develop long-term, trusted adviser relationships with them.


This 4-hour online workshop focuses on 3 key aspects:

  • What it feels like to be a decision-maker in today's corporate environment
  • The importance of developing our credibility and reputation for reliability
  • Professional intimacy and the trap of self-orientation


  • This workshop is led by Lisa Dutton
  • Recent participants include Dow Jones, Gamesys, John Lewis, HMRC and National Public Radio of America

How much?

  • IMA members can book individual places for their team members for 20 TIP credits (or £199 +VAT)
  • Non-members can book individual places for £299 +VAT
  • This workshop can also be arranged for an Insight team of up to 15 people for 180 TIP credits (or £1,799 +VAT for members, £2,699 +VAT for non-members)

Please contact us if your organisation is not yet a member but you’d like to take advantage of the 33% member discount.

Also available

This workshop explores some of the principles written about in

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Please click here to read about our other Transforming Insight programme options