Influencing skills for Insight teams

Next available date: Thursday 21st January 2021 with Lisa Dutton

There is no point doing any market research or customer analysis unless it drives change. But that will only happen if an Insight team develops great influencing skills, and the place to start is to make sure that we really understand the decision-makers in organisations and then find ways to develop long-term, trusted adviser relationships with them.

This 4-hour online workshop focuses on 3 key aspects:

  1. What it feels like to be a decision-maker in today's corporate environment
  2. The importance of developing our credibility and reputation for reliability
  3. Professional intimacy and the trap of self-orientation


Like all the IMA's workshops, this interactive session will be led by a consultant with over 15 years' experience in senior corporate Insight roles.

Quick links

Online booking form: Select Thurs 21st Jan to book. Members eligible for a 33% discount can save £100 per place if they apply their discount code

Contact us: for more information, to make an offline booking, of if your organisation is eligible for free places on our workshops

Training menu: to read about the other online workshops currently available