TIP302 Influencing skills for Insight
4-hour interactive online workshop
When?
Please contact us to arrange a workshop for your team, alternatively please register your interest if you would like to book a place on the next open workshop.
Why?
There is no point doing any market research or customer analysis unless it drives change. But that will only happen if an Insight team develops great influencing skills, and the place to start is to make sure that we really understand the decision-makers in organisations and then find ways to develop long-term, trusted adviser relationships with them.
What?
This 4-hour online workshop focuses on 3 key aspects:
- What it feels like to be a decision-maker in today's corporate environment
- The importance of developing our credibility and reputation for reliability
- Professional intimacy and the trap of self-orientation
Who?
- This workshop is led by Parveen Bdesha
- Recent participants include Deliveroo, McDonalds, Spire Healthcare, Nestle and Kraft Heinz
How much?
- This term IMA members can book individual places on our open workshop for 25 credits* (or £346 +VAT)
- Non-members can book individual places for £519 +VAT
- This workshop can also be arranged for an Insight team of up to 15 people for 200 credits* (or £2,767 +VAT for members, £4,150 +VAT for non-members)
Please contact us if your organisation is not yet a member but you’d like to take advantage of the 33% member discount.
*All Tier 1 member organisations get 600 credits included in their annual membership, to use on our Transforming Insight programme.
Also available
This workshop explores some of the principles discussed in
- Transforming Insight: the 42 secrets of successful Insight teams, chapters 11-13
- Influencing Insight leader guides and videos
Quick links
Frequently asked questions about IMA team development
Explore other Transforming Insight programme options
For more information or to make a booking