Influencing skills for Insight

TIP302 Influencing skills for Insight

4-hour interactive online workshop


Tuesday 16th May 2023 (10am-3pm GMT)

Tuesday 3rd October 2023 (10am-3pm GMT)


There is no point doing any market research or customer analysis unless it drives change. But that will only happen if an Insight team develops great influencing skills, and the place to start is to make sure that we really understand the decision-makers in organisations and then find ways to develop long-term, trusted adviser relationships with them.


This 4-hour online workshop focuses on 3 key aspects:

  • What it feels like to be a decision-maker in today's corporate environment
  • The importance of developing our credibility and reputation for reliability
  • Professional intimacy and the trap of self-orientation


  • This workshop is led by Lisa Dutton
  • Recent participants include Deliveroo, McDonalds, Spire Healthcare, Nestle and Kraft Heinz

How much?

  • IMA members can book individual places for their team members for 20 TIP credits (or £249 +VAT)
  • Non-members can book individual places for £379 +VAT
  • This workshop can also be arranged for an Insight team of up to 15 people for 200 TIP credits (or £2,499 +VAT for members, £3,799 +VAT for non-members)

Please contact us if your organisation is not yet a member but you’d like to take advantage of the 33% member discount.

Also available

This workshop explores some of the principles discussed in

Quick links

Please click here to contact us for more information or to make an offline booking

Please click here to read about our other Transforming Insight programme options