Insight communication

There is no point doing market research or customer analysis unless it drives change. But that depends at least as much on how insights are communicated as on how they are generated. A great insight, badly communicated, will sink without trace. But a reasonable insight, brilliantly communicated, can spread like wildfire.

For an introduction to this topic, you might like to watch James Wycherley's 10-minute video, Driving change through communication

To explore the other 7 territories of the IMA's Insight roadmap, please visit the members' library.

For more information, please contact us.

Insight Communication Guides

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IMP401: In this guide we introduce you to the 6 characters of Insight communication - professionals from whom Insight teams can learn if we want to share knowledge and ideas more effectively.
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IMP402: Corporate Insight teams need to move away from a piecemeal approach to communication, and instead start to plan a top-down communication programme which considers key audiences, content and channels.
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IMP403: Thinking like an Insight consultant not only helps communicate projects more effectively, it also shapes the thinking throughout all the stages which lead to the final recommendations
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IMP404: Storytelling is probably the most widely used and effective communication tool in human history. This guide aims to demystify the process of developing an Insight narrative ,giving practical guidance on the skills to borrow from authors, journalists and editors
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IMP405: When it comes to designing the look and feel of their communications and data visualisations, Insight professionals need to ‘think like a designer’. This guide outlines some practical approaches