Insight communication

Successful Insight teams drive change by sharing customer and market knowledge across their organisations so efectively that they shape decisions they didn't even know were being taken.

Click on the tiles below to access all of our best practice guides, summaries and videos.

Many of these topics are also discussed in Season 3 of the Transforming Insight podcast (see episodes 21 & 23-26).

Return to the online library homepage for information about online access, or to view all topics.

Insight communication guides and videos

An introduction to Insight communication - guide

IMP401: In this guide we introduce you to the 6 characters of Insight communication - professionals from whom Insight teams can learn if we want to share knowledge and ideas more effectively.

Building an Insight communications plan - guide

IMP402: (July 2022 Insight forum topic). This guide discusses the importance of Insight teams establishing 'air traffic control' by developing a communications plan, and it offers 8 practical steps to approach a plan effectively.

How to structure Insight communications - guide

IMP403: Thinking like an Insight consultant can help Insight teams to shape communications much more effectively - this guide explains how to adopt this approach using two key consultancy tools: SCQAB and Pyramid Principle.

Storytelling for Insight teams - guide

IMP404: Storytelling is probably the most widely used and effective communication tool in human history. This guide aims to demystify the process of developing an Insight narrative, giving practical guidance on the skills to borrow from authors, journalists and editors.

Visual communication for Insight teams - guide

IMP405: When it comes to designing the look and feel of communications and data visualisations, Insight professionals need to ‘think like a designer’. This guide outlines some practical approaches.

Communication tools & templates - guide

IMP408 (October 2023 Insight forum). Effective communication is vital for insights to land with impact, but often teams struggle to find the time and to achieve consistency. This document includes some examples of effective communication templates and models.

The benefits of bite-sized communications - guide

IMP410 (June 2024 Insight forum). In this guide we look at how to ensure the insights we communicate, cut through and have the best chance of effecting change, in a world where stakeholders are time and attention poor.

Building an Insight communications plan - summary

IMS402: (July 2022 Insight forum topic). In this summary we discuss the importance of Insight teams establishing 'air traffic control' by developing a communications plan and offer 8 practical steps to approach a plan effectively.

How to structure Insight communications - summary

IMS403: Thinking like an Insight consultant can help Insight teams to shape communications much more effectively - this guide explains how to adopt this approach using two key consultancy tools: SCQAB and Pyramid Principle.

Storytelling for Insight teams - summary

IMS404: Storytelling is probably the most widely used and effective communication tool in human history. This summary aims to demystify the process of developing an Insight narrative, giving practical guidance on the skills to borrow from authors, journalists and editors.

Visual communication for Insight teams - summary

IMS405: When it comes to designing the look and feel of communications and data visualisations, Insight professionals need to ‘think like a designer’. This 1-page summary outlines some practical approaches.

Telling tales at work - summary

IMS406: (June 2022 Insight forum topic). In this 1-page summary we highlight the power of Storytelling in an Insight team and provide top tips on two key areas of communication: shaping and sharing Insight stories.

Communicating numbers - summary

IMS407 (May 2023 Insight forum topic). In this summary we provide some practical hints and tips for how to effectively communicate numbers and data-based insights to achieve maximum impact in our organisations.

Communication tools & templates - summary

IMS408 (October 2023 Insight forum). Effective communication is vital for insights to land with impact, but often teams struggle to find the time and to achieve consistency. This 1-page summary suggests creating a standardised suite of communication tools and templates.

Using knowledge systems for communication - summary

IMS409 (October 2023 Insight forum). Many Insight teams see the primary purpose of their knowledge management system as being for Insight communication, so this 1-page summary provides 5 key areas of focus for Insight leaders and teams to consider.

The benefits of bite-sized communications - summary

IMS410 (June 2024 Insight forum). In this summary we look at how to ensure the insights we communicate, cut through and have the best chance of effecting change, in a world where stakeholders are time and attention poor.

Driving change through communication - video

IMV401: (July 2022 Insight forum topic). In this video James Wycherley discusses the importance of effective communications to drive change in any organisation, by focusing on comm's planning, storytelling and visualisation.

Building an Insight communications plan - video

IMV402: (July 2022 Insight forum topic). In this video, Roy Hammond discusses the importance of Insight teams establishing 'air traffic control' by developing a communications plan, and it offers 8 practical steps to approach a plan effectively.

Drawing Insight pictures - video

IMV405: (June 2022 Insight forum topic). Julia Joskey explains how we are all visually wired - understanding how our brains process visual information can help Insight teams to communicate insights more effectively.

Telling tales at work - video

IMV406: (June 2022 Insight forum topic). Lisa Dutton discusses the power of Storytelling in an Insight team, and provides her top tips on two key areas of communication: shaping and sharing Insight stories.

Communicating numbers - video

IMV407 (May 2023 Insight forum). In this video Julia Joskey provides some practical hints and tips for how to effectively communicate numbers and data-based insights to achieve maximum impact in our organisations.

Communication tools & templates - video

IMV408 (October 2023 Insight forum). Effective communication is vital for insights to land with impact, but too often teams struggle to find the time and to achieve consistency. In this video, Emma Jones discusses the importance of creating a standardised suite of communication tools and templates.

Using knowledge systems for communication - video

IMV409 (October 2023 Insight forum). Many Insight teams see the primary purpose of their knowledge management system as being for Insight communication, so in this video Roy Hammond provides 5 key areas of focus for Insight leaders and teams to consider.

The benefits of bite-sized communications - video

IMV410 (June 2024 Insight forum). In this video, Parveen Bdesha discusses how to ensure the insights we communicate, cut through and have the best chance of effecting change, in a world where stakeholders are time and attention poor.