Insight communication

As one member of the IMA’s Insight forum put it many years ago, a great insight badly communicated will sink without trace, but a reasonable insight, brilliantly communicated, will spread like wildfire throughout your organisation.

However, in most Insight teams in the UK, Europe and North America, the communication of insight tends to be bolted on to projects as an after-thought, and little or no attention is given to developing a comprehensive communication programme.

The IMA has published 5 Insight leader guides on this key topic to inspire Insight leaders to take communication far more seriously, and introduce frameworks that can help their team members to develop key skills. There are also 4 training workshops available.

To explore the other 7 territories of the IMA's Insight roadmap, please visit the members' library.

For more information, please contact us.

Insight Communication Guides

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IMP401: In this guide we introduce you to the 6 characters of Insight communication - professionals from whom Insight teams can learn if we want to share knowledge and ideas more effectively.
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IMP402: Corporate Insight teams need to move away from a piecemeal approach to communication, and instead start to plan a top-down communication programme which considers key audiences, content and channels.
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IMP403: Thinking like an Insight consultant not only helps communicate projects more effectively, it also shapes the thinking throughout all the stages which lead to the final recommendations
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IMP404: Storytelling is probably the most widely used and effective communication tool in human history. This guide aims to demystify the process of developing an Insight narrative ,giving practical guidance on the skills to borrow from authors, journalists and editors
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IMP405: When it comes to designing the look and feel of their communications and data visualisations, Insight professionals need to ‘think like a designer’. This guide outlines some practical approaches