Insight communication

There is no point doing market research or customer analysis unless it drives change

But that depends at least as much on how insights are communicated as on how they are generated. A great insight, badly communicated, will sink without trace. But a reasonable insight, brilliantly communicated, can spread like wildfire.

 

Log into your IMA account to access our Insight communication guides and videos below.

Click here for information about online access, or to return to the members' library

Contact us if you have any further questions on IMA membership or online access

Insight communication guides and videos

IMA Red Apostrophe Icon
IMP401: In this guide we introduce you to the 6 characters of Insight communication - professionals from whom Insight teams can learn if we want to share knowledge and ideas more effectively.
IMA Red Apostrophe Icon
IMP402: This guide discusses the importance of Insight teams establishing 'air traffic control' by developing a communications plan, and it offers 8 practical steps to approach a plan effectively.
IMA Red Apostrophe Icon
IMP403: Thinking like an Insight consultant not only helps communicate projects more effectively, it also shapes the thinking throughout all the stages which lead to the final recommendations
IMA Red Apostrophe Icon
IMP404: Storytelling is probably the most widely used and effective communication tool in human history. This guide aims to demystify the process of developing an Insight narrative ,giving practical guidance on the skills to borrow from authors, journalists and editors
IMA Red Apostrophe Icon
IMP405: When it comes to designing the look and feel of their communications and data visualisations, Insight professionals need to ‘think like a designer’. This guide outlines some practical approaches
IMA Red Apostrophe Icon
IMV401: (July 2022 Insight forum topic). In this video James Wycherley discusses the importance of effective communications to drive change in any organisation, by focusing on comm's planning, storytelling and visualisation.
IMA Red Apostrophe Icon
IMV402: (July 2022 Insight forum topic). In this video, Roy Hammond discusses the importance of Insight teams establishing 'air traffic control' by developing a communications plan, and it offers 8 practical steps to approach a plan effectively.
IMA Red Apostrophe Icon
IMV405: (June 2022 Insight forum topic). Julia Joskey explains how we are all visually wired - understanding how our brains process visual information can help Insight teams to communicate insights more effectively.
IMA Red Apostrophe Icon
IMV406: (June 2022 Insight forum topic). Lisa Dutton discusses the power of Storytelling in an Insight team, and provides her top tips on two key areas of communication: shaping and sharing Insight stories.