Free articles

These are the latest articles written by the IMA's directors and associates.

If you would like to receive these direct to your inbox then you can register your company for the IMA's free Insight Community and receive 5 Minute Insights every fortnight. Please click here.

If you would like to read about the IMA's more detailed best practice work, then you might like to look at our library of 10-page Insight leader guides which can be accessed by Digital, Network and Forum members whenever they like.

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Customer and Market Insight has the potential to transform an organisation’s performance, but only one in six large organisations has a comprehensive Insight strategy. If you want your company’s performance to be transformed by Insight, how does your company need to transform its Insight function?
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Financial value for public sector and non-for-profit objectives is a tricky one for many organisations. It is often politically sensitive. So, if you’re an Insight team within a public sector or not-for-profit organisation, where do you start?
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New best practice research, a new report, a forthcoming event on Insight commerciality, and a reminder about key member benefits - read our round up of the latest news from the Insight Management Academy
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A good story sticks. We understand it, we remember it, and we can retell it later. If we believe it’s true, we might even change our behaviour. How can we use a storytelling approach to make our Insight communications stick in the minds of our decision makers?
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How often do we hear an Insight professional talk about how much revenue they generated this year? We firmly believe that with a pragmatic and intuitive approach to assessing the impact of Insight, it is possible to put a figure to how much value good Insight generates.
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A quick summary of the latest best practice research, published reports and Forum event. Please contact us if you would like more information about free corporate membership trials.
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Does the challenge of developing an effective strategy for Insight seem daunting? Might it be easier than we think? Developing a strategy can help us off the proverbial hamster wheel, and it can also be critical to motivating and inspiring our teams to deliver greater value.
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It is often said that beauty comes in all shapes and sizes and the same can be said for Insight teams. The latest IMA research reveals that larger Insight teams rank slightly higher for overall capability than smaller teams, but larger teams are not better at everything.
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Wherever you're spending time this August, we hope that you've found time to both relax and reflect on how much difference your Insight team is making. Here's a short summary of the things that we're working on this month, please contact us if any of them could help you and your company.
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A bowl of fresh strawberries is a quintessential image of the British Summer. Eye catching and attractive, they make for an easy healthy snack. What if we could display insights to our various audiences of decision makers and stakeholders in attractive, bite sized, easy to digest formats?
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A truly effective Insight team does so much more than generating new Insights by undertaking new projects and analysis. Indeed, much of the Insight that a team can generate comes from their accumulated knowledge and understanding achieved over many years.
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We certainly don’t have to be from different sides of the pond to have trouble communicating effectively with each other. Sometimes, within our organisations, communication between Insight teams and their stakeholders can make it feel as though the two parties are speaking different languages!