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Wherever you're spending time this August, we hope that you've found time to both relax and reflect on how much difference your Insight team is making. Here's a short summary of the things that we're working on this month, please contact us if any of them could help you and your company.
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A bowl of fresh strawberries is a quintessential image of the British Summer. Eye catching and attractive, they make for an easy healthy snack. What if we could display insights to our various audiences of decision makers and stakeholders in attractive, bite sized, easy to digest formats?
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A truly effective Insight team does so much more than generating new Insights by undertaking new projects and analysis. Indeed, much of the Insight that a team can generate comes from their accumulated knowledge and understanding achieved over many years.
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We certainly don’t have to be from different sides of the pond to have trouble communicating effectively with each other. Sometimes, within our organisations, communication between Insight teams and their stakeholders can make it feel as though the two parties are speaking different languages!
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If you’re watching the World Cup at the moment you’ll hear lots about tactics. A key part of those tactics involves psychology. But how is that relevant to Insight? In the world of influencing, it is psychology that needs to come to the fore, best done through the use of Behavioural Economics.
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Make time for reflection. Use your team meetings to develop a common understanding of customers’ value, behaviour, drivers and environment. An Insight team can’t create value unless it agrees on what it knows.
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Design thinking encourages organisations to focus on the people they're creating for and leads to human-centred products, services, and internal processes. The core of design thinking is to know the questions you need to answer and make sure that solutions are actionable.
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Progressive Insight teams say that they are on a journey from the model of a remote service team, to a much closer business partnership model with their key stakeholders or decision makers. Best practice is to aim at becoming trusted advisers to the senior decision makers in your organisation.
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Does your organisation really have Insight, or does it merely have a large and varied collection of individual insights from countless different insight projects? Why creating a curated overview is the most valuable Insight work you can do.
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As Insight professionals, we get to attend lots of meetings. But when someone turns to us for our opinion, do we always make the most of the opportunity? We share our top tips to maximise your impact, not just immediately, but also longer term, by performing well when given the chance in a meeting.
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Effective Insight teams do not just file documents; they review all the insights and interesting facts which have emerged, and find ways to crystallise them such that they are not lost but retained for future use.
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In decision making processes, Insight has real impact when it provides valuable context to help shape discussions and engage decision makers in an evidence-based approach. But that can only happen when Insight teams are in the right place, at the right time.