Free articles for all Insight leaders

These are the latest articles posted by the IMA.

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Want to make your insight communications more engaging, easier to understand and more persuasive? Think like a designer. Napoleon Bonaparte said that ‘a good sketch is better than a long speech’, but do you know why that’s true? Why are visuals important when communicating key messages?
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This month's update includes news from the Insight Forum in London and new online publications on all aspects of Insight communication. We have also revised our training options, and there's a reminder about free Insight benchmarking
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As Insight leaders we all know that there is no point doing any analysis or market research unless our insights drive change in our organisations. But we are not communication professionals, so how can we think more creatively to get our messages across?
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Many of the working practices that have developed in our offices implicitly favour extroverts over introverts, which can be a problem for Insight teams as many of our analysts and researchers are likely to be introverts. How can we Insight leaders help our introverts to thrive?
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A quick update for our members this month, including a new guide to successful Insight positioning, our latest best practice research, and the next Insight Forum in London - would you like to join us?
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The IMA is delighted to announce that we are partnering with the CX & Insight Leaders event, and we can offer all members of our Insight Community a 20% discount on tickets, with FREE entry for the IMA's corporate members.
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A quick update on recent IMA research, publications, training and events, including our recent focus on Insight communication, storytelling and visualisation. For more information please email info@insight-management.org
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The ESOMAR Congress in Edinburgh and the Insight Forum in London provided a rare opportunity to a review the shape and health of our Insight profession. Companies now spend $80bn a year on Insight, and the future is bright, but only if we focus on the right things.
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One of our favourite books this summer was Richard Shotton's The Choice Factory. Richard's focus is on understanding the biases which influence consumer choices, but the IMA is just as interested in the biases which affect internal decision-makers' choices.
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A short summary of IMA activity this month, including best practice research on Insight communication, free Insight benchmarking, and 20% discounts on tickets for the ESOMAR Congress in Edinburgh.
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The IMA is delighted to announce that it is partnering with ESOMAR for their annual Congress, this year to be held in Edinburgh from 8th to 11th September. We are able to offer all members of our Insight Community a 20% discount on tickets.
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Just like a company needs to understand its customers if it’s going to influence their behaviour, so our Insight teams need to understand our internal customers if we’re going to influence their decisions.