Free articles for all Insight leaders

These are the latest articles posted by the IMA.

If you work for a corporate Insight team and you would like to receive these direct to your inbox then you can register for the IMA's free Insight community and receive updates several times a month. Please click here.

If you would like to read more detail about Insight Management best practice, then you might like to browse our online library of guides, videos and 1-page summaries which can be accessed by IMA members whenever they like.

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Podcast: Investing in Insight
Episode 58 of the Transforming Insight podcast: is it possible to calculate an Insight team’s return on investment? Well it isn’t if insights as an essential part of a value chain, but in reality using insight is discretionary and we can always find ways to estimate its value
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Measuring our Insight team's performance
Many thanks to all the members and guests who contributed to our October Insight forums. There are now 4 new videos and summaries available for our members to access in our online library
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Podcast: applying commercial thinking
Episode 57 of the Transforming Insight podcast is now available! After our interview with Laura at Google in the last episode, we return to our focus on Insight commerciality and Parveen Bdesha joins James to explore how Insight teams can apply commercial thinking
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New team development options
The IMA has launched a new range of bite-sized team development modules. Our Transforming Insight programme now contains 9 new options to choose from, called Insight team essentials. They are all 1-2 hours long and all available online
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Podcast: Transforming Insight at Google
Episode 56 of the Transforming Insight podcast is now available! And it's a special one! Laura Roberts, Head of Brand and Marketing Insight (EMEA), joins James and Roy to discuss her work transforming Insight and its impact at Google
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Perfecting our Insight teams' key processes
Many thanks to all the members and guests who contributed to our September Insight forums. There are now 4 new videos and summaries available for our members to access in our online library
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Podcast: the value of valuation
The Transforming Insight podcast returns on Thurs 5th! Our 55th episode, the first of Season 8, and it will be called the Value of valuation. Building on the commercial foundation we discussed in episode 52, we look at the importance of translating our work into the language of finance
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Customer Salience Summit
The IMA is delighted to support the Customer Salience Summit organised by FlexMR. It will take place at the RSA Vaults in London on Thurs 3rd Oct, with both in person and online tickets available. Free entry for IMA members
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New podcast: Hot topics this summer
Episode 54 of the Transforming Insight podcast is now available! Back from Quirk's New York, Emma, Lisa and James discuss the recent conversations they've had with Insight leaders. All previous episodes available here
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Falling to the level of your systems?
'You do not rise to the level of your goals. You fall to the level of your systems' says James Clear in Atomic Habits. We think that's true for individuals, for companies, and for Insight teams. So at the 11th Sept Insight forum we'll discuss the critical role of processes
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New content for this summer
Many thanks to all the Insight leaders who have contributed to the IMA's best practice discussions this term. If you'd like to explore any of the topics, we've published 15 new videos, guides and summaries, available to anyone with a licence to access our online library
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Prioritising essential business issues
Many thanks to all the members and guests who contributed to our July Insight forums. There are now 7 new videos and summaries available for our members to access in our online library