Free articles

These are the latest articles written by the IMA's directors and associates.

If you would like to receive these direct to your inbox then you can register your company for the IMA's free Insight Community and receive 5 Minute Insights every fortnight. Please click here.

If you would like to read about the IMA's more detailed best practice work, then you might like to look at our library of 10-page Insight leader guides which can be accessed by Digital, Network and Forum members whenever they like.

IMA Red Apostrophe Icon
The standard mission of any Insight team is that it should “Identify value for the business, and drive change”. But is your team identifying all of the value it could?
IMA Red Apostrophe Icon
If most of us are visual learners, how are you painting the bigger picture? The Insight Narrator shows the way
IMA Red Apostrophe Icon
What the British Museum can teach Insight professionals about drumming up the crowds
IMA Red Apostrophe Icon
Is self-serve making your working life better or worse?
IMA Red Apostrophe Icon
The Insight Narrator's guide to making your content simple and therefore much easier to share
IMA Red Apostrophe Icon
Insight teams who develop an insight strategy that aligns with their organisation’s strategic agenda are much more likely to have a champion at a senior level.
IMA Red Apostrophe Icon
Sally Webb takes a look at Vijay Raj's (Unilever) 'LEAD' acronym for guiding insight approaches in a rapidly changing world
IMA Red Apostrophe Icon
Are basic errors getting in the way of the message you are trying to put out? Caroline, The Insight Narrator, shares her editorial checklist
IMA Red Apostrophe Icon
Suzanne Jones, The Trends Observatory, takes a look at the part consumer reviews play in the path to purchase
IMA Red Apostrophe Icon
Using written material can be a good way to stimulate interaction says the Insight Narrator, Caroline Florence
IMA Red Apostrophe Icon
Juliet Jessop reviews the latest IM Benchmarking results
IMA Red Apostrophe Icon
Ensuring your insights are passed on