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These are the latest articles written by the IMA's directors and associates.

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Are you in any position to guide your organisation?
Most Insight teams are in no position to guide their organisations. You can invest in great analysts and researchers, fabulous data and technology, but if your team does not occupy a good position in the minds and processes of your organisation, Insight will never make much of a difference.
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Does your organisation have an Insight Strategy?
Most Insight teams exist to maximise production of insight, and they are run with a service mentality. We think it is time to change the focus to maximising the use, impact and value of insight - a shift in mindset that ultimately requires a clear Insight Strategy
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Is your Insight team fluent in finance?
Last week we introduced a new roadmap for insight management, defining the 8 key territories that all effective Insight teams must explore. This week, we look at the 1st territory, insight commercialisation.
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A new roadmap for Insight management
Insight and information can and should create value. In this article, we outline the 8 key territories which effective Insight teams explore to unlock it.
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Desk Research - A Neglected Tool?
Purple Market Research founder Stephen Bairfelt talks through the main challenges and benefits of conducting desk research to inform decision making
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Influencing Decision Makers
Do decision makers in your organisation involve you early on, reach for your advice, and act on your recommendations? Influencing decision makers is a challenging topic that will be examined in some detail at the next meeting of the IM Forum. Here we share some of the key highlights.
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How to... go viral
Creating a demand for your insights leads to more powerful connections with decision makers. In this article, Caroline Florence, The Insight Narrator, looks at how to frame content and suggests 3 key ways to help B2B content go viral within your organisation
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Declutter and let your data stand out
Applying the 'KonMari' method to your Insight communications will allow your message to take centre stage. Julia Joskey shows you how to declutter your data visualisations. Identify and discard the elements that are getting in the way and let your data stand out
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Behavioural Economics - THE secret ingredient to an impactful debrief
Excited about your next debrief and want to know how to take it to the next level? Read on...
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3 steps to help your Insight team to thrive and survive
If your Insight team is going to thrive and survive you cannot play a passive role in determining its future. Here are 3 key steps to give you control
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How to… co-create great content
Co-creating content has a number of benefits for insight teams - not least giving stakeholders a direct say in the content that's produced (and thus more likely to share it)
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Are your market intelligence and insights being used?
Is your organisation actually using the information it collects? Research published in HBR gives some clues on how to make it more likely