Welcome to the latest articles written by the IMA's directors and associates.
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Is your organisation actually using the information it collects? Research published in HBR gives some clues on how to make it more likely
The standard mission of any Insight team is that it should “Identify value for the business, and drive change”. But is your team identifying all of the value it could?
If most of us are visual learners, how are you painting the bigger picture? The Insight Narrator shows the way
What the British Museum can teach Insight professionals about drumming up the crowds
Is self-serve making your working life better or worse?
The Insight Narrator's guide to making your content simple and therefore much easier to share
Insight teams who develop an insight strategy that aligns with their organisation’s strategic agenda are much more likely to have a champion at a senior level.
Sally Webb takes a look at Vijay Raj's (Unilever) 'LEAD' acronym for guiding insight approaches in a rapidly changing world
Are basic errors getting in the way of the message you are trying to put out? Caroline, The Insight Narrator, shares her editorial checklist
Suzanne Jones, The Trends Observatory, takes a look at the part consumer reviews play in the path to purchase
Using written material can be a good way to stimulate interaction says the Insight Narrator, Caroline Florence
Juliet Jessop reviews the latest IM Benchmarking results