Free articles for all Insight leaders

These are the latest articles posted by the IMA.

If you work for a corporate Insight team and you would like to receive these direct to your inbox then you can register for the IMA's free Insight community and receive updates several times a month. Please click here.

If you would like to read more detail about Insight Management best practice, then you might like to browse our online library of guides, videos and 1-page summaries which can be accessed by IMA members whenever they like.

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New term, new programme!
It's the start of a new academic year, and I'm delighted to share the IMA's new programme of support for Insight leaders and their teams. Insight forums for leaders, the Transforming Insight programme of 15 team development options, and publications and advice for all who want to make Insight teams...
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Transforming Insight book club
Last year the IMA brought out its first book, Transforming Insight: the 42 secrets of successful corporate Insight teams. There are very few other books written about corporate Insight departments, but there are plenty of books written about different topics from which we can learn
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Six summer suggestions
Last week the Insight forum met online and forty members and guests from organisations as diverse as Amazon, Barclays, British Gas, Carnival, Kraft-Heinz, McDonald's and Vodafone discussed their priorities for the next six months. I provided six summer suggestions to help all Insight leaders
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Transforming Insight: Research World
IMA chief executive James Wycherley's new book has received another glowing review, this time in Research World, published by global Insight and Research association ESOMAR. Jack Miles recommends that every Insight professional glues a copy to their desk!
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Essential Insight
What's the biggest barrier to your Insight team transforming your organisation's performance? Resources? Ambition? Skills? A receptive audience? Or is it that we are far too busy working on important things to focus on the truly essential?
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Transforming Insight: Quirk's magazine
"An admirably realistic and aware book that shows an understanding of the current, sometimes messy realities of the modern insights function" - James Wycherley's new book, Transforming Insight, has received a glowing review in the latest edition of Quirk's magazine
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New Insight training for America
As part of our Transforming Insight training programme we've recently introduced two new online workshops, at a time to suit our members and supporters in the USA and Canada: Influencing Skills (Weds 16th Jun) and Commercial Thinking (Weds 3rd Nov).
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Reassessing the position of Insight
The 31st secret of successful corporate Insight teams is that they optimise their impact by improving their position in the hearts, minds and decision-making processes of their organisations. But how have organisations reassessed their view of Insight during the pandemic? And how can we capitalise?
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James Wycherley interviewed
To celebrate the launch of the new IMA book, Transforming Insight: the 42 secrets of successful corporate Insight teams, its author, James Wycherley, has been interviewed by NewMR's Ray Poynter. You can listen now for free
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You've got to have a system
Where does your Insight team record its findings? Do you have a sophisticated knowledge management system? Or an intranet portal? A shared drive? Or an old file on the floor beneath your desk? Last week the Insight forum discussed knowledge systems, and the ways we can get the best from them
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Transforming Insight - worldwide!
The IMA's new book is now available worldwide! Transforming Insight: the 42 secrets of successful corporate Insight teams summarises 16 years of learning in a book that has been written for anyone who has the ambition to see Insight make a difference in their organisation
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FREE research buyer survey
Are you a buyer or user of market research? If so, please could you help us to create the second wave of a key industry benchmark? The IMA has partnered with ESOMAR and NewMR to develop a deeper understanding of what is changing in the design and use of research