Welcome to the latest articles written by the IMA's directors and associates.
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Is self-serve making your working life better or worse?
The Insight Narrator's guide to making your content simple and therefore much easier to share
Insight teams who develop an insight strategy that aligns with their organisation’s strategic agenda are much more likely to have a champion at a senior level.
Sally Webb takes a look at Vijay Raj's (Unilever) 'LEAD' acronym for guiding insight approaches in a rapidly changing world
Are basic errors getting in the way of the message you are trying to put out? Caroline, The Insight Narrator, shares her editorial checklist
Suzanne Jones, The Trends Observatory, takes a look at the part consumer reviews play in the path to purchase
Using written material can be a good way to stimulate interaction says the Insight Narrator, Caroline Florence
Juliet Jessop reviews the latest IM Benchmarking results
Ensuring your insights are passed on
According to Caroline Florence, the Insight Narrator, adding impact to the end of your content will ensure your audience remember your message
If you aren’t sure whether IM Forum membership is for you, you might want to talk to us about the standalone services that the IMA can provide.
The effectiveness of examples, metaphors and case studies