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Welcome to the latest articles written by the IMA's directors and associates.

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Is your organisation actually using the information it collects? Research published in HBR gives some clues on how to make it more likely
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The standard mission of any Insight team is that it should “Identify value for the business, and drive change”. But is your team identifying all of the value it could?
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If most of us are visual learners, how are you painting the bigger picture? The Insight Narrator shows the way
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What the British Museum can teach Insight professionals about drumming up the crowds
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Is self-serve making your working life better or worse?
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The Insight Narrator's guide to making your content simple and therefore much easier to share
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Insight teams who develop an insight strategy that aligns with their organisation’s strategic agenda are much more likely to have a champion at a senior level.
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Sally Webb takes a look at Vijay Raj's (Unilever) 'LEAD' acronym for guiding insight approaches in a rapidly changing world
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Are basic errors getting in the way of the message you are trying to put out? Caroline, The Insight Narrator, shares her editorial checklist
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Suzanne Jones, The Trends Observatory, takes a look at the part consumer reviews play in the path to purchase
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Using written material can be a good way to stimulate interaction says the Insight Narrator, Caroline Florence
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Juliet Jessop reviews the latest IM Benchmarking results