Free articles for all Insight leaders

These are the latest articles posted by the IMA.

If you work for a corporate Insight team and you would like to receive these direct to your inbox then you can register for the IMA's free Insight community and receive 5 Minute Insights several times a month. Please click here.

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Does anyone listen to your insights?
As Insight leaders we all know that there is no point doing any analysis or market research unless our insights drive change in our organisations. But we are not communication professionals, so how can we think more creatively to get our messages across?
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How can we introverts thrive in an extrovert world?
Many of the working practices that have developed in our offices implicitly favour extroverts over introverts, which can be a problem for Insight teams as many of our analysts and researchers are likely to be introverts. How can we Insight leaders help our introverts to thrive?
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Members' update, October 2019
A quick update for our members this month, including a new guide to successful Insight positioning, our latest best practice research, and the next Insight Forum in London - would you like to join us?
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CX & Insight Leaders
The IMA is delighted to announce that we are partnering with the CX & Insight Leaders event, and we can offer all members of our Insight Community a 20% discount on tickets, with FREE entry for the IMA's corporate members.
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Members' update, September 2019
A quick update on recent IMA research, publications, training and events, including our recent focus on Insight communication, storytelling and visualisation. For more information please email info@insight-management.org
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A tale of two cities
The ESOMAR Congress in Edinburgh and the Insight Forum in London provided a rare opportunity to a review the shape and health of our Insight profession. Companies now spend $80bn a year on Insight, and the future is bright, but only if we focus on the right things.
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How can we nudge internal decision-makers?
One of our favourite books this summer was Richard Shotton's The Choice Factory. Richard's focus is on understanding the biases which influence consumer choices, but the IMA is just as interested in the biases which affect internal decision-makers' choices.
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Members' update, August 2019
A short summary of IMA activity this month, including best practice research on Insight communication, free Insight benchmarking, and 20% discounts on tickets for the ESOMAR Congress in Edinburgh.
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Discount for ESOMAR Congress
The IMA is delighted to announce that it is partnering with ESOMAR for their annual Congress, this year to be held in Edinburgh from 8th to 11th September. We are able to offer all members of our Insight Community a 20% discount on tickets.
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What insight do we have on our decision-makers?
Just like a company needs to understand its customers if it’s going to influence their behaviour, so our Insight teams need to understand our internal customers if we’re going to influence their decisions. 
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Insight team summer school 2019
The IMA's Insight team summer school in London will start with 1-day workshops on three key topics - Insight commerciality, developing stakeholder relationships, and structuring Insight communications. Email training@insight-management.org this week to secure your places
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What is your ambition for Insight?
Just how high do you want to climb? And what does this mean for your ambition for Insight? And for the role it could play in your company's future success? Ambition is not something often discussed in Insight circles, but it's worth taking some time out this summer to reflect on it.