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What's the next move in your Insight strategy?

If you work in a corporate Insight team and want it to transform your company, then you need a comprehensive plan to make that happen. Fewer than 1 in 6 big companies have an Insight strategy today, so what does a good one look like?

Transform your Insight team for success

Has there ever been a better time to work in Insight? If you work in a corporate Insight team, do you skip into the office every morning? Unfortunately, many Insight leaders do not feel quite so positive, so what can we all do to seize our opportunities this year?

Is Insight ready for a world with fewer controls?

Are Insight teams prepared for an increasingly agile, event-reactive approach to company management? The Insight team cannot be directly involved in every decision made, therefore the IMA advocates broader dissemination of knowledge and understanding to empower decision makers and drive change.

Making an impact with video

A great insight badly communicated sinks without trace, a good insight brilliantly communicated spreads like wildfire. A conference organised by Vox Pops International asked senior Insight leaders how video can help us to communicate insights more effectively.

Quirk's London: Transforming Insight with the IMA

Thanks to everyone who attended one of the four IMA sessions at Quirk's London! What did we learn from the Insight leaders at Aviva, Marks & Spencer, Sport England and Spire Healthcare?

Good intentions for 2019

At the start of a new year, set positive intentions for your Insight team.With busy schedules and daily to-do lists, it’s rare that we stop to reflect on our motivations. But when we take the time to set clear, positive intentions for what we’re doing, the benefits can be wide ranging.

Invest in your Insight team in 2019

As we all set sail into 2019, the IMA would like to wish all our members a very Happy New Year, and offer you a variety of ways to make your Insight team more effective this year. New for 2019! In just a few weeks, we will be unveiling a new Digital membership.

Connect with the IMA's Insight Network in 2019

Would you like to contribute to, and benefit from, the Insight Management Academy's best practice - wherever you live and work? Sign up for a FREE corporate membership trial today and your company will receive a copy of the IMA's 48-page best practice guidebook, as well as access to benchmarking,...

Companies need Insight for commercial success

It’s time that we changed the way that Insight teams think about commerciality. The learning developed by an Insight team is just as integral to the whole concept of commerciality as the spreadsheets kept by Finance or the operational processes developed by product, sourcing and sales teams.

A Christmas present – free Quirk’s event registration

The IMA would like to wish all our members a very Happy Christmas, and to offer you a free gift. We are proud to announce that we will sponsor the first Quirk’s Event in Europe, taking place in London in February 2019. IMA members can register now for FREE.

Join the IMA's Insight Forum in London

Join the most progressive Insight leaders in the UK at the IMA's Insight Forum in London. The first event of 2020 will be on Wednesday 11th March, when we will debate the practicalities of Insight generation and how to keep up to speed.

IMA members' update, November 2018

A quick round up of the IMA's activity this month, including our research into Insight Commerciality, the 55th meeting of the Insight Forum in London, and our new report, How to develop a successful Insight strategy.