Free articles for all Insight leaders

These are the latest articles posted by the IMA.

If you work for a corporate Insight team and you would like to receive these direct to your inbox then you can register for the IMA's free Insight community and receive 5 Minute Insights several times a month. Please click here.

If you would like to read more detail about Insight management best practice, then you might like to browse our library of 10-page Insight leader guides which can be accessed by our members whenever they like.

IMA Red Apostrophe Icon
New best practice research, a new report, a forthcoming event on Insight commerciality, and a reminder about key member benefits - read our round up of the latest news from the Insight Management Academy
IMA Red Apostrophe Icon
A good story sticks. We understand it, we remember it, and we can retell it later. If we believe it’s true, we might even change our behaviour. How can we use a storytelling approach to make our Insight communications stick in the minds of our decision makers?
IMA Red Apostrophe Icon
How often do we hear an Insight professional talk about how much revenue they generated this year? We firmly believe that with a pragmatic and intuitive approach to assessing the impact of Insight, it is possible to put a figure to how much value good Insight generates.
IMA Red Apostrophe Icon
A quick summary of the latest best practice research, published reports and Forum event. Please contact us if you would like more information about free corporate membership trials.
IMA Red Apostrophe Icon
Does the challenge of developing an effective strategy for Insight seem daunting? Might it be easier than we think? Developing a strategy can help us off the proverbial hamster wheel, and it can also be critical to motivating and inspiring our teams to deliver greater value.
IMA Red Apostrophe Icon
It is often said that beauty comes in all shapes and sizes and the same can be said for Insight teams. The latest IMA research reveals that larger Insight teams rank slightly higher for overall capability than smaller teams, but larger teams are not better at everything.
IMA Red Apostrophe Icon
Wherever you're spending time this August, we hope that you've found time to both relax and reflect on how much difference your Insight team is making. Here's a short summary of the things that we're working on this month, please contact us if any of them could help you and your company.
IMA Red Apostrophe Icon
A bowl of fresh strawberries is a quintessential image of the British Summer. Eye catching and attractive, they make for an easy healthy snack. What if we could display insights to our various audiences of decision makers and stakeholders in attractive, bite sized, easy to digest formats?
IMA Red Apostrophe Icon
A truly effective Insight team does so much more than generating new Insights by undertaking new projects and analysis. Indeed, much of the Insight that a team can generate comes from their accumulated knowledge and understanding achieved over many years.
IMA Red Apostrophe Icon
We certainly don’t have to be from different sides of the pond to have trouble communicating effectively with each other. Sometimes, within our organisations, communication between Insight teams and their stakeholders can make it feel as though the two parties are speaking different languages!
IMA Red Apostrophe Icon
If you’re watching the World Cup at the moment you’ll hear lots about tactics. A key part of those tactics involves psychology. But how is that relevant to Insight? In the world of influencing, it is psychology that needs to come to the fore, best done through the use of Behavioural Economics.
IMA Red Apostrophe Icon
Make time for reflection. Use your team meetings to develop a common understanding of customers’ value, behaviour, drivers and environment. An Insight team can’t create value unless it agrees on what it knows.