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Welcome to the latest articles written by the IMA's directors and associates.

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Insight and information can and should create value. In this article, we outline the 8 key territories which effective Insight teams explore to unlock it.
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Purple Market Research founder Stephen Bairfelt talks through the main challenges and benefits of conducting desk research to inform decision making
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Do decision makers in your organisation involve you early on, reach for your advice, and act on your recommendations? Influencing decision makers is a challenging topic that will be examined in some detail at the next meeting of the IM Forum. Here we share some of the key highlights.
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Creating a demand for your insights leads to more powerful connections with decision makers. In this article, Caroline Florence, The Insight Narrator, looks at how to frame content and suggests 3 key ways to help B2B content go viral within your organisation
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Applying the 'KonMari' method to your Insight communications will allow your message to take centre stage. Julia Joskey shows you how to declutter your data visualisations. Identify and discard the elements that are getting in the way and let your data stand out
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Excited about your next debrief and want to know how to take it to the next level? Read on...
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If your Insight team is going to thrive and survive you cannot play a passive role in determining its future. Here are 3 key steps to give you control
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Co-creating content has a number of benefits for insight teams - not least giving stakeholders a direct say in the content that's produced (and thus more likely to share it)
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Is your organisation actually using the information it collects? Research published in HBR gives some clues on how to make it more likely
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The standard mission of any Insight team is that it should “Identify value for the business, and drive change”. But is your team identifying all of the value it could?
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If most of us are visual learners, how are you painting the bigger picture? The Insight Narrator shows the way
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What the British Museum can teach Insight professionals about drumming up the crowds