Free articles for all Insight leaders

These are the latest articles posted by the IMA.

If you work for a corporate Insight team and you would like to receive these direct to your inbox then you can register for the IMA's free Insight community and receive updates several times a month. Please click here.

If you would like to read more detail about Insight Management best practice, then you might like to browse our online library of guides, videos and 1-page summaries which can be accessed by IMA members whenever they like.

IMA Red Apostrophe Icon
AI's implications for Insight management
The conversation around adoption of generative AI is hard to avoid these days. But what are the threats and opportunities for Insight teams? Please click here to find out more
IMA Red Apostrophe Icon
Growing our team of advisers
We're delighted to announce that we have a new addition to our team of advisers, with Debra Walmsley joining the IMA from 6th September. Many of you will have met Debra at Insight forums, and she will combine her IMA work with her current role as Head of Insight & Research at Virgin Atlantic
IMA Red Apostrophe Icon
The IMA's online Insight library
Have you visited the IMA's online Insight library? We've been working hard to update our online content and now have over 125 guides, videos and 1-page summaries aimed at helping Insight leaders and teams to transform Insight in their organisations
IMA Red Apostrophe Icon
Corporate membership options
If you have the ambition to transform your Insight team, then an IMA corporate membership gives you access to everything you need - Insight forums, benchmarking, advice, online content, access to the Insight network and discounted team development
IMA Red Apostrophe Icon
2023 workshops and masterclasses
The Transforming Insight programme runs each term. In 2023 it will include 9 online open workshops for Insight managers, researchers and analysts, and 4 online masterclasses for Insight leaders and leadership groups. All support is delivered online, corporate members receive 33% discount
IMA Red Apostrophe Icon
IMA at Quirks London
The IMA will host 6 speaker sessions at Quirks London on 3rd and 4th May, including exclusive interviews with Insight leaders from Carlsberg, TfL, Coca-Cola Europacific Partners and Deliveroo
IMA Red Apostrophe Icon
What's new for 2023?
James takes a quick look at the IMA's plans for 2023, including 24 Insight forums, Season 3 of the Transforming Insight podcast, and an expanded menu of workshops and masterclasses for members and non-members
IMA Red Apostrophe Icon
Knowledge systems survey
In preparation for the March Insight forums, the IMA is researching the effectiveness of Insight knowledge systems. If you work for a corporate Insight team and would like to spend 5 minutes completing our survey, we'll give you the chance to win a free open workshop place
IMA Red Apostrophe Icon
Happy Christmas from the IMA
The IMA would like to wish all our members and supporters a very happy Christmas and exciting new year! Many thanks to everyone who has contributed to our best practice this year!
IMA Red Apostrophe Icon
Transforming Insight book
'Superglue this book to your desk!' said the book review in ESOMAR's Research World magazine...  You can buy copies of James Wycherley's book direct from the IMA with discounts available on bulk orders of 10 or more books
IMA Red Apostrophe Icon
Thanks for Quirk's
Many thanks to everyone who attended one of the IMA's six sessions at the Quirk's London event! It was a pleasure to meet so many corporate Insight leaders who share our ambition to transform their Insight teams
IMA Red Apostrophe Icon
New activity for Insight teams
This month the Insight forum met in London for the first time in 18 months, and our topic for the day was 'Leading Insight into the future'. In this article we examine the first of 4 topic areas - how Insight team has changed over the last 18 months