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Welcome to the latest articles written by the IMA's directors and associates.

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Insight People is the 4th territory to explore using the IMA's Insight Roadmap. Every organisation should give serious thought to Insight leadership and teamwork, the roles and structures they put in place, and the ability of the professionals they recruit and develop.
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Most Insight teams are in no position to guide their organisations. You can invest in great analysts and researchers, fabulous data and technology, but if your team does not occupy a good position in the minds and processes of your organisation, Insight will never make much of a difference.
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Most Insight teams exist to maximise production of insight, and they are run with a service mentality. We think it is time to change the focus to maximising the use, impact and value of insight - a shift in mindset that ultimately requires a clear Insight Strategy
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Last week we introduced a new roadmap for insight management, defining the 8 key territories that all effective Insight teams must explore. This week, we look at the 1st territory, insight commercialisation.
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Insight and information can and should create value. In this article, we outline the 8 key territories which effective Insight teams explore to unlock it.
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Purple Market Research founder Stephen Bairfelt talks through the main challenges and benefits of conducting desk research to inform decision making
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Do decision makers in your organisation involve you early on, reach for your advice, and act on your recommendations? Influencing decision makers is a challenging topic that will be examined in some detail at the next meeting of the IM Forum. Here we share some of the key highlights.
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Creating a demand for your insights leads to more powerful connections with decision makers. In this article, Caroline Florence, The Insight Narrator, looks at how to frame content and suggests 3 key ways to help B2B content go viral within your organisation
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Applying the 'KonMari' method to your Insight communications will allow your message to take centre stage. Julia Joskey shows you how to declutter your data visualisations. Identify and discard the elements that are getting in the way and let your data stand out
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Excited about your next debrief and want to know how to take it to the next level? Read on...
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If your Insight team is going to thrive and survive you cannot play a passive role in determining its future. Here are 3 key steps to give you control
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Co-creating content has a number of benefits for insight teams - not least giving stakeholders a direct say in the content that's produced (and thus more likely to share it)