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These are the latest articles written by the IMA's directors and associates.

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Sally Webb takes a look at Vijay Raj's (Unilever) 'LEAD' acronym for guiding insight approaches in a rapidly changing world
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Are basic errors getting in the way of the message you are trying to put out? Caroline, The Insight Narrator, shares her editorial checklist
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Suzanne Jones, The Trends Observatory, takes a look at the part consumer reviews play in the path to purchase
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Using written material can be a good way to stimulate interaction says the Insight Narrator, Caroline Florence
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Juliet Jessop reviews the latest IM Benchmarking results
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Ensuring your insights are passed on
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According to Caroline Florence, the Insight Narrator, adding impact to the end of your content will ensure your audience remember your message
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The effectiveness of examples, metaphors and case studies
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Caroline Florence, the Insight Narrator, takes us through developing a simple road map that will keep your audience with you
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Sally Webb takes a look at using data visualisation to engage your audience - the best stats you've ever seen?
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Guiding Insight teams to identify value and drive change
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Suzanne Jones, The Trends Observatory, takes a look at new global markets and new export opportunities