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Welcome to the latest articles written by the IMA's directors and associates.

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What is your approach to segmenting your staheholders/internal clients? Do you even have one?
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Suzanne Jones, The Trends Observatory, takes a close look at Smartphone ownership: far past the tipping point
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Caroline Florence, The Insight Narrator reveals how to get your message across with real benefits and solutions upfront
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Set out your stall to raise awareness of insight management
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Using content to demonstrate empathy with stakeholders
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Key economic factors affecting consumer decision making
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Our top pick of tomes that have strongly influenced our thinking on ways to manage insight effectively and with impact
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Avoid disappointment by outlining what to expect from the outset
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Suzanne Jones, The Trends Observatory, takes a look at how insight teams can play a role in developing a clearer understanding of brand value
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Caroline Florence, The Insight Narrator says it is about making an impact with your content from the start
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Focus on your core message otherwise you are set to confuse
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Insight Valuation Best Practice Report - out now!