Free articles for all Insight leaders

These are the latest articles posted by the IMA.

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How important is branding to your organisation? Have you helped test and develop brand values, authenticity and positioning? Most Insight teams are involved in this kind of activity – but what about their own brand?
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The IMA's Insight Leader Survey reveals whether an organisation's Insight function has the wind in its sails or is falling behind its peers. Over 40 leading companies have taken part so far, and it is now free for all IMA client-side members.
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Insight communication is critical to all Insight teams' ability to drive change. A great insight badly communicated will sink without trace. But even a reasonable insight brilliantly communicated can spread like wildfire.
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Insight teams ability to influence senior decision makers is critical to their success. If nobody acts differently as a result of the research and analysis you have done, then what was the point of doing it? Insight Influence is the 7th of the 8 territories explored using the Insight Roadmap.
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Does the advent of Big Data, and all the sophisticated analytics it requires, pose a great opportunity for Insight? Or is it a big threat? The IMA believe that if you have developed your Insight capability and positioned it correctly, then it’s going to be a great time to be in Insight.
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Insight People is the 4th territory to explore using the IMA's Insight Roadmap. Every organisation should give serious thought to Insight leadership and teamwork, the roles and structures they put in place, and the ability of the professionals they recruit and develop.
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Insight and information can and should create value. In this article, we outline the 8 key territories which effective Insight teams explore to unlock it.
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Set out your stall to raise awareness of insight management