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These are the latest articles written by the IMA's directors and associates.

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According to Caroline Florence, the Insight Narrator, adding impact to the end of your content will ensure your audience remember your message
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The effectiveness of examples, metaphors and case studies
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Caroline Florence, the Insight Narrator, takes us through developing a simple road map that will keep your audience with you
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Sally Webb takes a look at using data visualisation to engage your audience - the best stats you've ever seen?
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Guiding Insight teams to identify value and drive change
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Suzanne Jones, The Trends Observatory, takes a look at new global markets and new export opportunities
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Caroline Florence, The Insight Narrator shows how to give greater impact to your message
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Time to get out of your marketing bubble and influence your organisation’s decisions and decision makers
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Suzanne Jones from The Trends Observatory takes a look at changing banking habits and customer demands
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Caroline Florence, The Insight Narrator talks through assessing the business value of your content
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Using the Pareto Principle to prioritise time, effort and value
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For the time it takes to drink a cup of coffee together with your mentor, you can dramatically increase the effectiveness of your work