Free articles for all Insight leaders

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Does the advent of Big Data, and all the sophisticated analytics it requires, pose a great opportunity for Insight? Or is it a big threat? The IMA believe that if you have developed your Insight capability and positioned it correctly, then it’s going to be a great time to be in Insight.
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Insight People is the 4th territory to explore using the IMA's Insight Roadmap. Every organisation should give serious thought to Insight leadership and teamwork, the roles and structures they put in place, and the ability of the professionals they recruit and develop.
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Insight and information can and should create value. In this article, we outline the 8 key territories which effective Insight teams explore to unlock it.
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Set out your stall to raise awareness of insight management