Free articles

Welcome to the latest articles written by the IMA's directors and associates.

If you would like to receive these direct to your inbox then you can sign up to receive 5 Minute Insights by clicking here.

IMA Red Apostrophe Icon
Our top pick of tomes that have strongly influenced our thinking on ways to manage insight effectively and with impact
IMA Red Apostrophe Icon
Avoid disappointment by outlining what to expect from the outset
IMA Red Apostrophe Icon
Suzanne Jones, The Trends Observatory, takes a look at how insight teams can play a role in developing a clearer understanding of brand value
IMA Red Apostrophe Icon
Caroline Florence, The Insight Narrator says it is about making an impact with your content from the start
IMA Red Apostrophe Icon
Focus on your core message otherwise you are set to confuse
IMA Red Apostrophe Icon
Insight Valuation Best Practice Report - out now!
IMA Red Apostrophe Icon
Thinking through the options – whilst avoiding bias
IMA Red Apostrophe Icon
Are you struggling to see why insight management is different from market research? Try this supermarket analogy
IMA Red Apostrophe Icon
Default image if there isn't an image for this page
Facing a re-organisation? Here are three key issues you will be facing with your insight team
IMA Red Apostrophe Icon
Default image if there isn't an image for this page
Want to put financial value to the outcomes and results of your work? Find out what the 5 main sources of value actually are
IMA Red Apostrophe Icon
Have you ever thought about applying Porter's five forces and Value Chain Analysis to you insight team? How and where are you adding value and who knows about it?
IMA Red Apostrophe Icon
Default image if there isn't an image for this page
People Styles - Background principles for Meet The Team Member