Free articles for all Insight leaders

These are the latest articles posted by the IMA.

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One of our favourite books this summer was Richard Shotton's The Choice Factory. Richard's focus is on understanding the biases which influence consumer choices, but the IMA is just as interested in the biases which affect internal decision-makers' choices.
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A short summary of IMA activity this month, including best practice research on Insight communication, free Insight benchmarking, and 20% discounts on tickets for the ESOMAR Congress in Edinburgh.
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The IMA is delighted to announce that it is partnering with ESOMAR for their annual Congress, this year to be held in Edinburgh from 8th to 11th September. We are able to offer all members of our Insight Community a 20% discount on tickets.
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Just like a company needs to understand its customers if it’s going to influence their behaviour, so our Insight teams need to understand our internal customers if we’re going to influence their decisions. 
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The IMA's Insight team summer school in London will start with 1-day workshops on three key topics - Insight commerciality, developing stakeholder relationships, and structuring Insight communications. Email training@insight-management.org this week to secure your places
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Just how high do you want to climb? And what does this mean for your ambition for Insight? And for the role it could play in your company's future success? Ambition is not something often discussed in Insight circles, but it's worth taking some time out this summer to reflect on it.
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There's no point doing any customer analysis or market research unless it drives change. But this only happens if our Insight specialists develop their influencing skills. What do the most successful Insight teams do to make this happen?
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Does your company have a comprehensive worldview which accurately reflects fundamental truths about its relationships with customers? Or is your Insight team on a mission to fight devastating ignorance and provide senior decision-makers with an Insight perspective?
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Clever analysts, incisive researchers, creative Insight managers... these people can bring joy to working in an Insight team and unlock a world of potential for organisations who want to use customer and market understanding to improve business performance. But how many Insight teams have a plan...
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Every Insight team needs to build a commercial foundation for its research and analysis. Without this, it cannot provide its organisation with a joined up understanding of how customers, markets and internal factors combine to produce sustainable profits.
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If you work in a corporate Insight team and want it to transform your company, then you need a comprehensive plan to make that happen. Fewer than 1 in 6 big companies have an Insight strategy today, so what does a good one look like?
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Has there ever been a better time to work in Insight? If you work in a corporate Insight team, do you skip into the office every morning? Unfortunately, many Insight leaders do not feel quite so positive, so what can we all do to seize our opportunities this year?