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These are the latest articles written by the IMA's directors and associates.

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If you’re watching the World Cup at the moment you’ll hear lots about tactics. A key part of those tactics involves psychology. But how is that relevant to Insight? In the world of influencing, it is psychology that needs to come to the fore, best done through the use of Behavioural Economics.
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Make time for reflection. Use your team meetings to develop a common understanding of customers’ value, behaviour, drivers and environment. An Insight team can’t create value unless it agrees on what it knows.
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Design thinking encourages organisations to focus on the people they're creating for and leads to human-centred products, services, and internal processes. The core of design thinking is to know the questions you need to answer and make sure that solutions are actionable.
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Progressive Insight teams say that they are on a journey from the model of a remote service team, to a much closer business partnership model with their key stakeholders or decision makers. Best practice is to aim at becoming trusted advisers to the senior decision makers in your organisation.
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Does your organisation really have Insight, or does it merely have a large and varied collection of individual insights from countless different insight projects? Why creating a curated overview is the most valuable Insight work you can do.
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As Insight professionals, we get to attend lots of meetings. But when someone turns to us for our opinion, do we always make the most of the opportunity? We share our top tips to maximise your impact, not just immediately, but also longer term, by performing well when given the chance in a meeting.
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Effective Insight teams do not just file documents; they review all the insights and interesting facts which have emerged, and find ways to crystallise them such that they are not lost but retained for future use.
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In decision making processes, Insight has real impact when it provides valuable context to help shape discussions and engage decision makers in an evidence-based approach. But that can only happen when Insight teams are in the right place, at the right time.
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Insight will not be in a position to drive action in your organisation if you do not work on your Insight team's reputation. Just as a consumer’s experience of your organisation will determine your company's reputation and the position it subsequently occupies in the market, so it is with your...
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Check your bearings before setting sail in 2018. The IMA will now provide Free Insight Benchmarking to any client-side Insight team leader who would like to know how their organisation's Insight capability compares with other companies' best practice.
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Whatever the environment in which Insight teams operate, Insight leadership is critical to the team's ability to make Insight make a difference. But what makes for effective Insight leadership? It's largely about balancing the technical. the managerial and the entrepreneurial aspects of leadership.
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We all know that insight only makes a difference when our decision makers take it on board and use it, but how much attention do we give to really understanding our stakeholders? As Insight professionals, we need to do all we can to help them make the right decisions.