Free articles for all Insight leaders

These are the latest articles posted by the IMA.

If you work for a corporate Insight team and you would like to receive these direct to your inbox then you can register for the IMA's free Insight community and receive updates several times a month. Please click here.

If you would like to read more detail about Insight Management best practice, then you might like to browse our online library of guides, videos and 1-page summaries which can be accessed by IMA members whenever they like.

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Connect with us at Quirks New York
James, Emma and Lisa will be at Quirk's New York on Wed 17th and Thurs 18th July so please come and say hello! And don't forget to use your free discount code if you're an IMA member
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Developing an Insight competency framework
Does your organisation have an Insight competency framework (or skills matrix)? A new member's guide and summary are now available on this topic, to support Insight teams in developing one.
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Our Insight products and bite-sized communications
Many thanks to all the members and guests who contributed to our June Insight forum. There are now 2 new videos, 2 new summaries and 1 new guide available for our members to access in our online library
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Working with our Insight partners
Many thanks to all the members and guests who contributed to our May Insight forums. There are now 2 new videos and 2 new summaries available for our members to access in our online library
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Connect with us at Quirks London
It's Quirk's London, and one of our favourite weeks of the year! This year, we'll be running 5 speaker sessions, so if you're attending the event at the O2 Intercontinental, please make a note of the times
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New content for Easter
Many thanks to all the Insight leaders who have contributed to the IMA's best practice discussions this term. If you'd like to explore any of the topics, we've published 17 new videos, guides and summaries, available to anyone with a license to access our online library
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Developing our Insight people
Many thanks to all the members and guests who contributed to our March Insight forums. There are now 2 guides, 3 new videos and 3 new summaries available for our members to access in our online library
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Improving profile & customer instinct
The second Insight forum of the year focused on the work we can do to improve our teams' profile and develop customer instinct. If your organisation is an IMA member and you have a licence for our online library, you can now access 4 new pieces of content
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Defining our Insight team's purpose
The first Insight forum of the year focused on the work we can do to define an Insight team's purpose. It was great to see so many of our members take part, and particularly good to welcome some of our new members, including Philips, Prudential, Muller and Virgin Atlantic
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Inspiring our Insight influencers
A massive thank you to all 103 Insight leaders who took part in our November Insight forums! Our topic was 'Inspiring our Insight influencers' and it generated lots of discussion and great ideas. New content now available
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2024 forums & team development
The IMA's 2024 calendar of Insight forums and team development options is now available! Across the year, we will provide 15 Insight forums for our members' Insight leaders, and over 20 team development options in our Transforming Insight Programme
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Insight comm's tools & systems
Thanks to the 53 Insight leaders who took part in the October Insight forum! Our topic was 'How can we optimise Insight communication tools and systems?' Please click here to find out more