Free articles

These are the latest articles written by the IMA's directors and associates.

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Just how high do you want to climb? And what does this mean for your ambition for Insight? And for the role it could play in your company's future success? Ambition is not something often discussed in Insight circles, but it's worth taking some time out this summer to reflect on it.
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There's no point doing any customer analysis or market research unless it drives change. But this only happens if our Insight specialists develop their influencing skills. What do the most successful Insight teams do to make this happen?
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Does your company have a comprehensive worldview which accurately reflects fundamental truths about its relationships with customers? Or is your Insight team on a mission to fight devastating ignorance and provide senior decision-makers with an Insight perspective?
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Clever analysts, incisive researchers, creative Insight managers... these people can bring joy to working in an Insight team and unlock a world of potential for organisations who want to use customer and market understanding to improve business performance. But how many Insight teams have a plan...
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Every Insight team needs to build a commercial foundation for its research and analysis. Without this, it cannot provide its organisation with a joined up understanding of how customers, markets and internal factors combine to produce sustainable profits.
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If you work in a corporate Insight team and want it to transform your company, then you need a comprehensive plan to make that happen. Fewer than 1 in 6 big companies have an Insight strategy today, so what does a good one look like?
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Has there ever been a better time to work in Insight? If you work in a corporate Insight team, do you skip into the office every morning? Unfortunately, many Insight leaders do not feel quite so positive, so what can we all do to seize our opportunities this year?
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Are Insight teams prepared for an increasingly agile, event-reactive approach to company management? The Insight team cannot be directly involved in every decision made, therefore the IMA advocates broader dissemination of knowledge and understanding to empower decision makers and drive change.
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A great insight badly communicated sinks without trace, a good insight brilliantly communicated spreads like wildfire. A conference organised by Vox Pops International asked senior Insight leaders how video can help us to communicate insights more effectively.
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Thanks to everyone who attended one of the four IMA sessions at Quirk's London! What did we learn from the Insight leaders at Aviva, Marks & Spencer, Sport England and Spire Healthcare?
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If you work for a corporate Insight team and your employer is a member of the IMA, you can register for FREE for the Quirk's Event in London on 12th - 13th February. The IMA are proud sponsors of...
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At the start of a new year, set positive intentions for your Insight team.With busy schedules and daily to-do lists, it’s rare that we stop to reflect on our motivations. But when we take the time to set clear, positive intentions for what we’re doing, the benefits can be wide ranging.