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Welcome to the latest articles written by the IMA's directors and associates.

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A quick round up of the IMA's activity this month, including our research into Insight Commerciality, the 55th meeting of the Insight Forum in London, and our new report, How to develop a successful Insight strategy.
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Customer and Market Insight has the potential to transform an organisation’s performance, but only one in six large organisations has a comprehensive Insight strategy. If you want your company’s performance to be transformed by Insight, how does your company need to transform its Insight function?
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Financial value for public sector and non-for-profit objectives is a tricky one for many organisations. It is often politically sensitive. So, if you’re an Insight team within a public sector or not-for-profit organisation, where do you start?
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New best practice research, a new report, a forthcoming event on Insight commerciality, and a reminder about key member benefits - read our round up of the latest news from the Insight Management Academy
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A good story sticks. We understand it, we remember it, and we can retell it later. If we believe it’s true, we might even change our behaviour. How can we use a storytelling approach to make our Insight communications stick in the minds of our decision makers?
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How often do we hear an Insight professional talk about how much revenue they generated this year? We firmly believe that with a pragmatic and intuitive approach to assessing the impact of Insight, it is possible to put a figure to how much value good Insight generates.
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A quick summary of the latest best practice research, published reports and Forum event. Please contact us if you would like more information about free corporate membership trials.
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Does the challenge of developing an effective strategy for Insight seem daunting? Might it be easier than we think? Developing a strategy can help us off the proverbial hamster wheel, and it can also be critical to motivating and inspiring our teams to deliver greater value.
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It is often said that beauty comes in all shapes and sizes and the same can be said for Insight teams. The latest IMA research reveals that larger Insight teams rank slightly higher for overall capability than smaller teams, but larger teams are not better at everything.
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Wherever you're spending time this August, we hope that you've found time to both relax and reflect on how much difference your Insight team is making. Here's a short summary of the things that we're working on this month, please contact us if any of them could help you and your company.
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A bowl of fresh strawberries is a quintessential image of the British Summer. Eye catching and attractive, they make for an easy healthy snack. What if we could display insights to our various audiences of decision makers and stakeholders in attractive, bite sized, easy to digest formats?
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A truly effective Insight team does so much more than generating new Insights by undertaking new projects and analysis. Indeed, much of the Insight that a team can generate comes from their accumulated knowledge and understanding achieved over many years.