Free articles for all Insight leaders

These are the latest articles posted by the IMA.

If you work for a corporate Insight team and you would like to receive these direct to your inbox then you can register for the IMA's free Insight community and receive 5 Minute Insights several times a month. Please click here.

If you would like to read more detail about Insight management best practice, then you might like to browse our library of 10-page Insight leader guides which can be accessed by our members whenever they like.

IMA Red Apostrophe Icon
There’s never been a more testing time to work in business, but in a year's time we may look back and realise that this period actually represented a hidden opportunity. If you’re an Insight specialist now working from home, how should you make the most of your time? 
IMA Red Apostrophe Icon
Most Insight projects go wrong before they have ever started because our analysts and researchers do not nail the underlying business issue. The IMA has a 3-step RED process to help.
IMA Red Apostrophe Icon
We all know that stories are powerful, probably the most widely used and effective communication tool in human history. They have helped whole societies to develop a narrative around how they came to exist and what they are striving to achieve. 
IMA Red Apostrophe Icon
The Insight forum has met in London since 2005, providing corporate Insight leaders with a unique opportunity to hear new ideas and share best practice. The next meeting had been scheduled for 10th June, but during the coronavirus restrictions the IMA will provide online Insight forums
IMA Red Apostrophe Icon
The IMA launched a new programme of Insight forums in Manchester in February 2020, and these will resume as soon as the coronavirus restrictions have been lifted. In the meantime, the IMA will provide members with a series of short online Insight forums to share new ideas and discuss best practice
IMA Red Apostrophe Icon
It's been a busy few weeks here at the IMA as 2020 has already seen the launch of our new Manchester Insight forum, a new programme of open courses and a partnership at the recent Quirk's event in London.
IMA Red Apostrophe Icon
The IMA will be running an exciting new programme of open courses throughout 2020, We will offer corporate members and non-members the opportunity to explore 7 key Insight management topics, before applying them to their own business situation.
IMA Red Apostrophe Icon
This new decade will be the best time ever to work in Customer and Market Insight, but are you ready to seize the opportunities ahead? Here's a 4-point plan for this year to help you to turn your company into an Insight-driven organisation this decade.
IMA Red Apostrophe Icon
If you work for a corporate Insight team and your employer is a member of the IMA, you can register for FREE for the Quirk's Event in London on 11th - 12th February. The IMA are proud to sponsor the event again after the runaway success of the first event last year.
IMA Red Apostrophe Icon
The most effective Insight teams succeed in identifying and occupying an optimal position in the hearts, minds and processes of the wider company. Is your Insight team in any position to guide its organisation? This is the topic for the first Insight Forum in Manchester on 6th February
IMA Red Apostrophe Icon
Happy Christmas to all our members and contacts! We wish you all a peaceful festive holiday and successful new year! We look forward to seeing you in 2020 at the Insight forums in London and Manchester, and at our new range of open courses for Insight teams
IMA Red Apostrophe Icon
Is it annual review time? How's that going for you? I hope that you're finding plenty of things to celebrate, but how are you recording the value that your Insight team has added to your organisation this year?