Free articles for all Insight leaders

These are the latest articles posted by the IMA.

If you work for a corporate Insight team and you would like to receive these direct to your inbox then you can register for the IMA's free Insight community and receive updates several times a month. Please click here.

If you would like to read more detail about Insight Management best practice, then you might like to browse our online library of guides, videos and 1-page summaries which can be accessed by IMA members whenever they like.

IMA Red Apostrophe Icon
Making the case for Insight investment - Feb forum
Many thanks to all members and guests who contributed to our February online Insight forum. There is now a new video and 1-page summary available for members in our online library
IMA Red Apostrophe Icon
Defining Insight's purpose - podcast
If you're writing an Insight leader's playbook, where do you start? I'm with Simon Sinek on this one, we should start with the why. Unless we can define why our Insight team exists and its optimal role within our organisation, we can't begin the process of Insight transformation
IMA Red Apostrophe Icon
Quirk's & The Research Club - member benefits
As our IMA membership has grown, we've been exploring ways to bring more partnership benefits to our members. I'm delighted to announce that for 2025 we are renewing our long-term partnership with Quirk's and can also provide free access to all The Research Club events
IMA Red Apostrophe Icon
The ADDER checklist - podcast
An extra, bonus episode of the Transforming Insight podcast! James shares a personal story and introduces a checklist for managing change. A checklist that could be useful for anyone writing their own Insight leader's playbook this year or effect other changes
IMA Red Apostrophe Icon
A playbook for Insight leaders - podcast
It’s one thing to observe what successful Insight teams do, it's another to find the time, energy and inspiration to transform our own team and its impact. In our Transforming Insight podcast this year we'll explore the Insight leader's playbook, and how it can help
IMA Red Apostrophe Icon
Successfully branding our Insight teams
Many thanks to all members and guests who contributed to our January online Insight forum. There is now a new video and 1-page summary available for members in our online library
IMA Red Apostrophe Icon
New content for this winter
Many thanks to all the Insight leaders who have contributed to the IMA's best practice discussions this term. If you'd like to explore any of the topics, we've published 12 new videos and 1-page summaries, available to anyone with a licence to access our online library
IMA Red Apostrophe Icon
What's new for 2025?
We're delighted to announce an exciting range of new Insight forums, team development and partnership benefits for our members in 2025! We have also been growing our team of expert advisers and associates to support you
IMA Red Apostrophe Icon
Growing our team of experts
As IMA membership has increased, we’ve been growing our team of professional Insight advisers, and we've also welcomed Sandra Kampmann and Amanda Wigginton to join Tim, Lara and Liz as IMA associates
IMA Red Apostrophe Icon
Are you planning to be a transformational Insight leader?
Many thanks to all the members and guests who contributed to our November Insight forums. There are now 4 new videos and summaries available for our members to access in our online library
IMA Red Apostrophe Icon
Podcast: accelerating the evolution of Insight
Episode 60 of the IMA's Transforming Insight podcast is now available! James and Lisa look at the evolution of Insight teams over the last few years and current trends regarding AI, analytics and working with stakeholders
IMA Red Apostrophe Icon
Podcast: Transforming Insight at McDonalds
Episode 59 of the IMA's Transforming Insight podcast is now available! James chats to Fainareti Schortsaniti, Head of Consumer Insights at McDonald’s UK & Ireland about the importance of being fluent in consumer and business Insight