Free articles for all Insight leaders

These are the latest articles posted by the IMA.

If you work for a corporate Insight team and you would like to receive these direct to your inbox then you can register for the IMA's free Insight community and receive 5 Minute Insights several times a month. Please click here.

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As part of our Transforming Insight training programme we've recently introduced two new online workshops, at a time to suit our members and supporters in the USA and Canada: Influencing Skills (Weds 16th Jun) and Commercial Thinking (Weds 3rd Nov).
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The 31st secret of successful corporate Insight teams is that they optimise their impact by improving their position in the hearts, minds and decision-making processes of their organisations. But how have organisations reassessed their view of Insight during the pandemic? And how can we capitalise?
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To celebrate the launch of the new IMA book, Transforming Insight: the 42 secrets of successful corporate Insight teams, its author, James Wycherley, has been interviewed by NewMR's Ray Poynter. You can listen now for free
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Where does your Insight team record its findings? Do you have a sophisticated knowledge management system? Or an intranet portal? A shared drive? Or an old file on the floor beneath your desk? Last week the Insight forum discussed knowledge systems, and the ways we can get the best from them
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The IMA's new book is now available worldwide! Transforming Insight: the 42 secrets of successful corporate Insight teams summarises 16 years of learning in a book that has been written for anyone who has the ambition to see Insight make a difference in their organisation
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Are you a buyer or user of market research? If so, please could you help us to create the second wave of a key industry benchmark? The IMA has partnered with ESOMAR and NewMR to develop a deeper understanding of what is changing in the design and use of research
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The Transforming Insight Award, part of the Marketing Research and Insight Excellence Awards powered by Quirk's, will be presented to the research and analysis leader who has done most to improve their organisation's Insight capability
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As part of our ongoing partnerships with major conference providers, IMA client-side members can claim a free ticket to MRMW North America 2021. Please email info@insight-management for your free registration code
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This spring the IMA will offer new forums for Insight leaders and new workshops for Insight teams. If you have the ambition to transform your Insight team, please contact us and we will support you in whatever way we can
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To drive change we need to devote as much time and effort to influencing decision-makers as we do to generating new insights. If we don't, it's like joining a Zoom or Teams call and getting frustrated when nobody listens to us. And then realising that we're on mute
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This year we are launching a new challenge called the Value of Insight and inviting members to select an Insight manager who can represent their organisation. The representatives will form a cross-sector group and work together as a project team to caculate an Insight ROI
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The first Insight forum of 2021 and, despite the adverse conditions, many of our most progressive Insight teams are planting the seeds of customer knowledge now so that they can provide agile advice throughout the seasons