Transforming Insight this term

2022 brings lots of new opportunities for you to contribute to the Insight Management Academy's best practice work and to learn from it. 

Inspiration for corporate Insight leaders:

We have 15 Insight forums scheduled in London, Manchester and online this year, with 5 taking place this term. Please click on the dates below if you would like to register now and represent your organisation.

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January - 'Prioritising our Insight teams' work and time'

Wednesday 19th January: online Insight forum. Members can now view 2 presentations recorded at this forum:

IMV502: Prioritising an Insight team's work

IMV602: Prioritising an Insight leader's time

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February - 'Managing research agencies and DIY research' 

Wednesday 16th February: online Insight forum. Members can now view 2 presentations recorded at this forum:

IMV106: How to manage research agencies

IMV107: When should we do DIY research?

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March - 'Fresh thinking on segmentation'

Wednesday 2nd March: London Insight forum, 10am - 4pm 

Wednesday 9th March: Manchester Insight forum, 10am - 4pm 

Wednesday 16th March: online Insight forum, 10am - 12pm

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The next forum is on Wednesday 16th February, 10am-12pm, and the topic will be 'Managing research agencies and DIY research'. Please register if you are the senior Insight leader representing an IMA member or if you lead an Insight team in an organisation that is not a member but you're interested in joining.

There is a full list of dates for the April and September terms on our website, but you might like to note that the remaining London forums will be on 6th July and 9th November, and the remaining Manchester forums on 13th July and 16th November.

In between forums, we will provide expert advice for our members as well as direct access to the other 120+ corporate Insight leaders in our network.

We will also continue to offer free Insight capability benchmarking to any leader who would like to assess their team's development needs.

Guidance for corporate Insight professionals:

This year we will provide 24 open workshops plus a wealth of online options on our Transforming Insight programme.

We can provide support to any corporate Insight team, subject to availability, but our Tier 1 members have credits to spend as part of their membership, and all corporate members receive a 33% discount on team development.

Thursday 27th January: Introduction to corporate Insight online workshop

Tuesday 1st February: Commercial thinking for Insight online workshop

Wednesday 9th February: Consultancy & Detective skills for Insight online workshop

Thursday 17th February: Influencing skills for Insight online workshop

Tuesday 15th March: Behavioural economics for Insight online workshop

Thursday 24th March: Storytelling skills for Insight online workshop

Wednesday 30th March: Visual communication for Insight online workshop

Wednesday 6th April: Aspiring Insight leaders online workshop

Please click here to see more details about our open workshops and our other online team development options.

Support for anyone who has the ambition to transform their Insight team:

Please feel free to browse the Learning zone on our website if you would like to find out more about the IMA and our 17 years of best practice work.

All corporate members receive an allocation of licences to access our Insight leader guides and videos, and our book, Transforming Insight: the 42 secrets of successful corporate Insight teams, can be purchased direct from www.transforming-insight.com

Please click here for more detail about our corporate membership options or contact us if you would like more information about how we could support you.

 

James Wycherley

Chief Executive, IMA