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These are the latest articles posted by the IMA.

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What sort of relationships do you have with decision makers?
Progressive Insight teams say that they are on a journey from the model of a remote service team, to a much closer business partnership model with their key stakeholders or decision makers. Best practice is to aim at becoming trusted advisers to the senior decision makers in your organisation.
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Does your organisation nurture Insight?
Does your organisation really have Insight, or does it merely have a large and varied collection of individual insights from countless different insight projects? Why creating a curated overview is the most valuable Insight work you can do.
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Grab the moment and maximise your impact
As Insight professionals, we get to attend lots of meetings. But when someone turns to us for our opinion, do we always make the most of the opportunity? We share our top tips to maximise your impact, not just immediately, but also longer term, by performing well when given the chance in a meeting.
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How does your organisation record insights?
Effective Insight teams do not just file documents; they review all the insights and interesting facts which have emerged, and find ways to crystallise them such that they are not lost but retained for future use.
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What are the rhythms and rituals of your organisation?
In decision making processes, Insight has real impact when it provides valuable context to help shape discussions and engage decision makers in an evidence-based approach. But that can only happen when Insight teams are in the right place, at the right time.
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Is working with your Insight team a memorable experience?
Insight will not be in a position to drive action in your organisation if you do not work on your Insight team's reputation. Just as a consumer’s experience of your organisation will determine your company's reputation and the position it subsequently occupies in the market, so it is with your...
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Free Insight Benchmarking now available
Check your bearings before setting sail in 2018. The IMA will now provide Free Insight Benchmarking to any client-side Insight team leader who would like to know how their organisation's Insight capability compares with other companies' best practice.
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What does effective Insight leadership look like?
Whatever the environment in which Insight teams operate, Insight leadership is critical to the team's ability to make Insight make a difference. But what makes for effective Insight leadership? It's largely about balancing the technical. the managerial and the entrepreneurial aspects of leadership.
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Seek first to understand your decision makers
We all know that insight only makes a difference when our decision makers take it on board and use it, but how much attention do we give to really understanding our stakeholders? As Insight professionals, we need to do all we can to help them make the right decisions.
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How will you invest in Insight in 2018?
Where is your Insight team going in 2018? Through its regular interaction with over 500 organisations on 4 continents, the IMA has developed an Insight Roadmap which can guide any leader who would like to transform their organisation’s Insight capability.
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How well do you signpost Insight in your organisation?
Would you say Insight is at the heart of decision making? This doesn't happen overnight or by accident - you need to build awareness. It's all about making Insight make a difference, even when you’re not there to point the way. You can’t possibly influence anyone if they don’t know that you exist....
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What does your Insight brand say about you?
How important is branding to your organisation? Have you helped test and develop brand values, authenticity and positioning? Most Insight teams are involved in this kind of activity – but what about their own brand?