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These are the latest articles posted by the IMA.

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Is Insight ready for a world with fewer controls?

Are Insight teams prepared for an increasingly agile, event-reactive approach to company management? The Insight team cannot be directly involved in every decision made, therefore the IMA advocates broader dissemination of knowledge and understanding to empower decision makers and drive change.

Making an impact with video

A great insight badly communicated sinks without trace, a good insight brilliantly communicated spreads like wildfire. A conference organised by Vox Pops International asked senior Insight leaders how video can help us to communicate insights more effectively.

Quirk's London: Transforming Insight with the IMA

Thanks to everyone who attended one of the four IMA sessions at Quirk's London! What did we learn from the Insight leaders at Aviva, Marks & Spencer, Sport England and Spire Healthcare?

Good intentions for 2019

At the start of a new year, set positive intentions for your Insight team.With busy schedules and daily to-do lists, it’s rare that we stop to reflect on our motivations. But when we take the time to set clear, positive intentions for what we’re doing, the benefits can be wide ranging.

Invest in your Insight team in 2019

As we all set sail into 2019, the IMA would like to wish all our members a very Happy New Year, and offer you a variety of ways to make your Insight team more effective this year. New for 2019! In just a few weeks, we will be unveiling a new Digital membership.

Companies need Insight for commercial success

It’s time that we changed the way that Insight teams think about commerciality. The learning developed by an Insight team is just as integral to the whole concept of commerciality as the spreadsheets kept by Finance or the operational processes developed by product, sourcing and sales teams.

A Christmas present – free Quirk’s event registration

The IMA would like to wish all our members a very Happy Christmas, and to offer you a free gift. We are proud to announce that we will sponsor the first Quirk’s Event in Europe, taking place in London in February 2019. IMA members can register now for FREE.

Join the IMA's Insight Forum in London

Join the most progressive Insight leaders in the UK at the IMA's Insight Forum in London. The first event of 2020 will be on Wednesday 11th March, when we will debate the practicalities of Insight generation and how to keep up to speed.

IMA members' update, November 2018

A quick round up of the IMA's activity this month, including our research into Insight Commerciality, the 55th meeting of the Insight Forum in London, and our new report, How to develop a successful Insight strategy.

Who needs a strategy for Insight?

Customer and Market Insight has the potential to transform an organisation’s performance, but only one in six large organisations has a comprehensive Insight strategy. If you want your company’s performance to be transformed by Insight, how does your company need to transform its Insight function?

How do you place a value on doing the right thing?

Financial value for public sector and non-for-profit objectives is a tricky one for many organisations. It is often politically sensitive. So, if you’re an Insight team within a public sector or not-for-profit organisation, where do you start?

IMA members' update, October 2018

New best practice research, a new report, a forthcoming event on Insight commerciality, and a reminder about key member benefits - read our round up of the latest news from the Insight Management Academy