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These are the latest articles written by the IMA's directors and associates.

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Facing a re-organisation? Here are three key issues you will be facing with your insight team
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Want to put financial value to the outcomes and results of your work? Find out what the 5 main sources of value actually are
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Have you ever thought about applying Porter's five forces and Value Chain Analysis to you insight team? How and where are you adding value and who knows about it?
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People Styles - Background principles for Meet The Team Member