Free articles for all Insight leaders

These are the latest articles posted by the IMA.

If you work for a corporate Insight team and you would like to receive these direct to your inbox then you can register for the IMA's free Insight community and receive updates several times a month. Please click here.

If you would like to read more detail about Insight Management best practice, then you might like to browse our online library of guides, videos and 1-page summaries which can be accessed by IMA members whenever they like.

Quirk's Event London FREE registration

If you work for a corporate Insight team and your employer is a member of the IMA, you can register for FREE for the Quirk's Event in London on 11th - 12th February. The IMA are proud to sponsor the event again after the runaway success of the first event last year.

How can we position Insight for success?

The most effective Insight teams succeed in identifying and occupying an optimal position in the hearts, minds and processes of the wider company. Is your Insight team in any position to guide its organisation? This is the topic for the first Insight Forum in Manchester on 6th February

Happy Christmas from the IMA

Happy Christmas to all our members and contacts! We wish you all a peaceful festive holiday and successful new year! We look forward to seeing you in 2020 at the Insight forums in London and Manchester, and at our new range of open courses for Insight teams

What's your proudest achievement this year?

Is it annual review time? How's that going for you? I hope that you're finding plenty of things to celebrate, but how are you recording the value that your Insight team has added to your organisation this year?

How can we visualise our insight for maximum impact?

Want to make your insight communications more engaging, easier to understand and more persuasive? Think like a designer. Napoleon Bonaparte said that ‘a good sketch is better than a long speech’, but do you know why that’s true? Why are visuals important when communicating key messages?

Members' update, November 2019

This month's update includes news from the Insight Forum in London and new online publications on all aspects of Insight communication. We have also revised our training options, and there's a reminder about free Insight benchmarking

Does anyone listen to your insights?

As Insight leaders we all know that there is no point doing any analysis or market research unless our insights drive change in our organisations. But we are not communication professionals, so how can we think more creatively to get our messages across?

How can we introverts thrive in an extrovert world?

Many of the working practices that have developed in our offices implicitly favour extroverts over introverts, which can be a problem for Insight teams as many of our analysts and researchers are likely to be introverts. How can we Insight leaders help our introverts to thrive?

CX & Insight Leaders

The IMA is delighted to announce that we are partnering with the CX & Insight Leaders event, and we can offer all members of our Insight Community a 20% discount on tickets, with FREE entry for the IMA's corporate members.

Members' update, October 2019

A quick update for our members this month, including a new guide to successful Insight positioning, our latest best practice research, and the next Insight Forum in London - would you like to join us?

Members' update, September 2019

A quick update on recent IMA research, publications, training and events, including our recent focus on Insight communication, storytelling and visualisation. For more information please email info@insight-management.org

A tale of two cities

The ESOMAR Congress in Edinburgh and the Insight Forum in London provided a rare opportunity to a review the shape and health of our Insight profession. Companies now spend $80bn a year on Insight, and the future is bright, but only if we focus on the right things.