Optimising impact: positioning and commerciality

Successful Insight teams work hard to identify value for their organisations, and to drive change within them, and successful Insight leaders develop Insight strategies and lead their people.

However, 18 years of Insight forums have taught us that there is more we can all do to maximise the impact of our work.

On this page you'll find all our Insight leader guides and videos relating to Positioning and Commerciality

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Insight positioning guides and videos

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IMP701: Is your Insight team in any position to drive change? To be effective, Insight teams have to strengthen their position in the hearts, minds and processes of their organisations. This 10-page Insight leader guides introduces the topic and the 4 key paths we can all explore
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IMP702: Our Insight brand is our promise to our internal customers. It tells them what they should expect from the Insight team, and what they shouldn't. This 8-page guides provides advice on how to develop the Insight brand in your organisation
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IMP703: Building awareness requires a promotional and opportunistic mindset, and Insight leaders need to look for every opportunity to highlight their team and its work. This guide helps Insight teams to be more proactive, and provides tips on how to grab people’s attention.
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IMP704: Reputation is the reality of the experience you deliver to your internal customers; whether you actually 'walk the talk' and do what you say on the tin. This guide discusses the importance of creating a positive reputation for your Insight team.
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IMP705: In order to impact key business decisions, it is important to ensure Insight is available in the 'right place at the right time' in our organisations. This guide discusses the importance of identifying key processes and aligning our Insight accordingly.
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IMV701: James Wycherley discusses how Insight teams are in the spotlight now more than ever following the Covid-19 pandemic, and talks about the importance of capitalising on the opportunities this has created.
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IMV702: James Wycherley discusses how Insight leaders should respond to the renewed spotlight on their teams, by considering 4 key pathways to position their team's more effectively for the future.

Insight commerciality guides and videos

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IMP801: Does your Insight team get criticised sometimes for not being sufficiently commercial? If so, you're not alone. But it's time we reframed Insight teams' approach to commerciality, and put it right at the centre of our daily work so that we can guide our organisations
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IMP802: Insight teams need a commercial foundation in order to help improve their organisation’s performance. This guide explores the 4 corner stones crucial to establishing a solid commercial foundation for all the work the Insight function does.
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IMP803: If Insight is to have the influence it should with decision-makers, Insight teams need to become “fluent in finance” – even in not-for-profit and public sector organisations. This guide lays out simple valuation techniques to help Insight teams to analyse and think in commercial terms.
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IMP804: To really make an ongoing difference, an Insight team has to adopt a commercial mindset in its everyday activities, applying the understanding it has developed to the way it operates. This guide lays out the 3 key ways in which Insight teams make this business as usual.
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IMP805: Putting a value to Insight has been a kind of Holy Grail for the industry for a long time, with the view that it can’t really be done. However, the IMA strongly believes that you can, and this guide will show you why the IMA believes so, as well as how to go about it.
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IMP806: Early in 2021 the IMA launched the Value of Insight challenge, inviting members to put a value on their Insight. We provided workshops to share the best practice principles followed by tutorials to provide help and support along the way. This guide shares the journey that we went on
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IMV801: Commercial thinking is vital if an Insight team is to drive value in an organisation, but all too often teams struggle to adopt it - James Wycherley offers some advice on how to do this successfully .
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IMV806: IMA adviser Julia Joskey discusses the 2021 Value of Insight project and shares some of the key learnings from our participants, including examples from two of our IMA members - Dow Jones and Talk Talk.
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IMV807: (October 2022 Insight forum topic). In this video, Jane Woolley reminds us of the essential steps for thinking commercially, and shares 5 key learnings for estimating the value of Insight