
Successful Insight teams work hard to identify value and drive change, and successful Insight leaders develop Insight strategies and lead their people. But there is more we can all do to maximise the impact of our work. This section provides best practice advice aimed at helping Insight teams be more effective in:
Insight positioning: occupies an optimal position in the minds and processes of the organisation
Insight commerciality: aligns strategy, planning & activity to commercial value (or strategic goals)
Access our positioning and commerciality online content by clicking on the topic boxes below
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