Insight generation

Most people would say that the primary role of an Insight team is to generate new insights. But what are insights? And how should Insight teams set about generating them?

The IMA's purpose is to inspire and guide any Insight leader who wants to make Insight make a difference in their organisation, and we have collated a number of key principles and new ideas on insight generation in this series of Insight leader guides.

This series begins with an introduction to the topic, then looks at the importance of mapping business issues and using numbers appropriately, before setting out the sequential steps involved new insight generation - from nailing the issue at stake, to investigating that issue.

To explore the other 7 territories of the IMA's Insight roadmap, please visit the members' library.

For more information, please contact us.

Insight Generation

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IMP101: Most If your organisation has a corporate membership with the IMA, and you have an online account to access member content, then you can read the guide now by clicking on the link below....
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IMP102: If our organisations are to perform well, they need joined-up insights. This guide introduces the IMA's 'MADE in Insight' model which Insight teams can use as a framework for creating more contextualised observations.
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IMP103: Does your Insight team make up the numbers? Of course not! We're all professionals aren't we? But the reality is that corporate Insight teams have to balance our natural desire for perfect data with our stakeholders' need to take quick decisions
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IMP104: Research and analysis projects are most likely to go wrong at the very start. In this 10-page guide, we take you through the IMA's 3-step RED process designed to ensure that Insight teams nail the underlying business issue at the start of every project
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IMP105: Are you a Columbus or a Columbo? Once we have nailed the real business issue, how should corporate Insight professionals approach the investigation itself? This Insight leader guide will explore 4 key stages