Most people would say that the primary role of an Insight team is to generate new insights. But what are insights? And how should Insight teams set about generating them?
For an introduction to this topic, you might like to watch James Wycherley's 12-minute video, Identifying value by generating new insights
There are also 5 Insight leader guides on this topic, below, plus two online training workshops.
To explore the other 7 territories of the IMA's Insight roadmap, please visit the members' library.
For more information, please contact us.