Insight generation

Most people would say that the primary role of an Insight team is to generate new insights. But what are insights? And how should Insight teams set about generating them?

For an introduction to this topic, you might like to watch James Wycherley's 12-minute video, Identifying value by generating new insights

There are also 5 Insight leader guides on this topic, below, plus two online training workshops.

To explore the other 7 territories of the IMA's Insight roadmap, please visit the members' library.

For more information, please contact us.

Insight Generation

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An introduction to successful Insight generation
IMP101: Most If your organisation has a corporate membership with the IMA, and you have an online account to access member content, then you can read the guide now by clicking on the link below....
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How to create joined-up Insight
IMP102: If our organisations are to perform well, they need joined-up insights. This guide introduces the IMA's 'MADE in Insight' model which Insight teams can use as a framework for creating more contextualised observations.
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How to make up the numbers
IMP103: Does your Insight team make up the numbers? Of course not! We're all professionals aren't we? But the reality is that corporate Insight teams have to balance our natural desire for perfect data with our stakeholders' need to take quick decisions
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How to nail the business issue
IMP104: Research and analysis projects are most likely to go wrong at the very start. In this 10-page guide, we take you through the IMA's 3-step RED process designed to ensure that Insight teams nail the underlying business issue at the start of every project
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How to approach Insight investigations
IMP105: Are you a Columbus or a Columbo? Once we have nailed the real business issue, how should corporate Insight professionals approach the investigation itself? This Insight leader guide will explore 4 key stages