Most people would say that the primary role of an Insight team is to generate new insights. But what are insights? And how should Insight teams set about generating them?
The IMA's purpose is to inspire and guide any Insight leader who wants to make Insight make a difference in their organisation, and we have collated a number of key principles and new ideas on insight generation in this series of Insight leader guides.
This series begins with an introduction to the topic, then looks at the importance of mapping business issues and using numbers appropriately, before setting out the sequential steps involved new insight generation - from nailing the issue at stake, to investigating that issue.
To explore the other 7 territories of the IMA's Insight roadmap, please visit the members' library.
For more information, please contact us.